Coke Zero Video Puzzle.

The initial outtake of this is great – people actively watching a Coca-Cola TV commercial on average 23 times.

But when you go to complete the puzzle yourself you realise that it actually took people 23 replays of the Coke TV commercial to complete a jigsaw puzzle. Now, I think I put this together in about 3 replays (skilled jigsawist) but I couldn’t tell you a single thing about the content of the ad itself.

But..I still I like what they’re trying to do.

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